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Other innovations include showerheads limiting the amount of water passing through them, such as the Delta H2OKinetic which had a collaboration with Dove a couple of years ago.Īs with Beauty in general, packaging is a big sustainability focus and Head & Shoulders’ ocean recycled plastic bottles that have just been relaunched and are a good example, while Seed Phytonutrients (the brand from L’Oréal who make sustainability a key concept) also use compostable and recyclable packaging in an attempt to move towards circularity.Īs mentioned, micellar claims are being highlighted more on-pack now, following the popularity of the products in facial cleansing. The Unilever brand Love, Beauty and Planet utilises ‘fast-rinse technology’ in its shampoos to reduce water use while washing, and L’Oréal has signed a collaboration with Gjosa to produce shampoos that rinse with only 1.5 litres of water, instead of the 8 litres usually needed. There is a brand called Stop The Water While Using Me! Who have created a shampoo and other personal care products, encouraging/highlighting to consumers that they can make a big difference by just reducing water use while product is being applied. It’s a vegan shampoo in a cube format that is biodegradable and environmentally friendly. It's plant-derived and packaged using recycled materials.īeauty Kubes Shampoo for Normal to Dry Hair is another example. The water-activated Nohbo Shampoo Ball has been created to be completely waste-free. Sustainability & biodegradability innovations Here, he offers insight into each of these trends, picking out specific brands and products leading in these areas: discover part I of the interview here.
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Sustainability, biodegradability, scalp care and probiotics are some of the trends we’re seeing defining hair care in 2019, McDougall says.
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Discontinue use if signs of irritation and/or rash appear.McDougall will lead a session at in-cosmetics Global industry event, 2-4 April, Paris, offering further insights into this exciting category. Snail secretion filtrate (78%), methylpropanediol, glycerin, methyl gluceth-20, water, bis-peg-18 methyl ether dimethyl silane, trehalose, pentylene glycol, phenyl trimethicone, carbomer, tromethamine, polysorbate 20, ethylhexylglycerin, sodium polyacrylate, cellulose gum, adenosine, 1,2-hexanediol, disodium edta, aloe barbadensis leaf extract, panthenol, sodium hyaluronate, butylene glycol, dipropylene glucol, chamomilla recutita (matricaria) flower extract, caprylic/capric triglyceride, nelumbo nucifera flower extract, phosphatidylcholine, vaccinium macrocarpon (cranberry) fruit extract, rubus idaeus (raspberry) fruit extract, prunus serotina (wild cherry) fruit extract, cornus officinalis fruit extract, punica granatum fruit extract, copper tripeptide-1, ceramide np, glycine, glutamic acid, serine, lysine, alanine, arginine, threonine, proline, phenoxyethanol, fragrance.įor external use only. Moist and rich textured facial line supplies complexion lift and hydration with moisture and snail secretion filtrate treatment.Īpply a dime-size amount and smoothly apply it to the face and neck. Moisturizing Effect: Trehalose, Sodium Hyaluronate